New template for LinkedIn
3 min read

New template for LinkedIn

Yo! Welcome to the next episode of The Content Strategy Reeder. Today you're getting a story and a template.  

If this was forwarded to you or you found it online, treat yo' self and get your own by subscribing here.

The Content Strategy Reeder is sponsored by Vouch

My success has always come down to one thing: knowing my audience better than my competition.  

Not just who they are, but what they want, feel, and need. It’s the “secret weapon” behind my content strategy and growth.

If you want direct insight into what YOUR audience cares about, you can use Vouch to collect short, personal videos that surface insights that inform your marketing strategy, then share the content as social proof.

You can get started here for free.

I've been DEEP into LinkedIn content strategy for the past two weeks.

Once I set my 2023 goals, I started working on the "system" — how all the moving pieces work together, production processes, and new tactics. The Reeder now has four income streams and LinkedIn fuels each of them, so post strategy and creation is incredibly important. It also means it's gotten more complex.

This year is extra interesting because I recently realized that two things have changed:

  • My audience has expanded into new "personas"
  • The LinkedIn playing field has shifted dramatically

(If you want me to dig into those more in a future episode, hit Reply at holler at yours truly.)

So I've been doing a lot of experimenting with new topics, formats, and "depth" of expertise that post there to find my new content-market fit.

Can I be real with you? A couple posts flopped. It happens. But instead of getting mad, I got curious. I started studying why they failed to get engagement compared to others.

Then I took those insights and didn't really write a post, so much as "assembled" it using different writing techniques. And it worked! The post took off.

I'm stoked because my testing paid off, and now I have something I can replicate over and over. And guess what? I want you to be able to replicate it too.

So for this week's episode, you'll see the post, a full breakdown with my notes on why it worked, then a template that you can swipe and use for your LinkedIn content.

Ready? Let's ride.

Here's the original post:

Here's the full breakdown:

Steal this template

There are a few sayings I repeat, much like your mom reminding you to "put on a coat!" as you step outside into the winter air.

Mine's less shouty (but equally helpful):

If you do anything more than twice, make a template.

I wanted you to see the full break down above first because the template is just that, a template. It's a starting point to make creation easier. You'll have to do a lil' thinking to fill it in, but it's a proven framework you can rely on.

[Intro with industry observation]

[Set up conflict]

-[Example 1]
-[Example 2]
-[Example 3]

[Segue to outcomes from conflict]

-[Example 1]
-[Example 2]
-[Example 3]

[What you should NOT do, aligning to initial commentary]

[What you should do, aligning to your POV]

[Recap idea from intro]

Alriiiiiighty then, that's a wrap for today. Use this template and my post for inspiration and give it a shot this week.

Don't overthink it, and don't aim for perfect. Just think, write, and publish.

Oh, and send me your post so I can punch the Like button like it owes me money.

Holler at you later,

Free on Tuesday?

I'm speaking on a panel to share how events fuel my content strategy with Sarah Frazier, Head of Content Marketing at Podium, and Colleen Koslosky, Director of Content & Education at Airmeet. Come hang and you'll hear:

  • How to use engaging events and content across the customer journey
  • Tips for repurposing content from events across multiple channels
  • Ideas for using attendee engagement to produce more content

Sign up here, for free.