My "Consistency framework"
3 min read

My "Consistency framework"

Yo! Welcome to the next episode of The Content Strategy Reeder where 3,065 reeders spend five minutes or less getting better at content creation and strategy.

This week my content strategy crossed two major milestones:

  1. 50k followers on LinkedIn (yeee! – as we say in the Bay Area)
  2. This newsletter crossed 3k subscribers (woohoo, welcome y’all!)

I’m really proud of these milestones, but not for the reason people expect.  I don’t even talk about them really – except just now, obviously.

These numbers are meaningful because the growth reflects that my content is resonating. That’s key because it leads to the most important part: I’m helping more people in their content journey.

That’s what it’s all about for me.

Growth = helping others. Helping others = growth.

And if you follow me on LinkedIn, or have been reading this newsletter for a while, you know I constantly share tactics that have helped grow these audiences.

But there’s one thing that I haven’t talked about.

And it’s not tactical or strategic.

It’s a mindset.

It’s also the answer to the questions I often get, like:

-How do I grow an online following?

-How do I build thought leadership at my company?

-How do you approach content strategy?

Here’s my answer:

The most important factor is consistency

Without consistency, even the best ideas and execution won’t bring you success.

At face value, consistency isn’t “sexy.” I get that. It’s also fairly obvious.

But consistency is more than “doing the same thing for a long period of time.”

Sure, that’s part of it. There’s no substitute for showing up and putting in the work day in and day out. But the truth is that most people fail to commit to consistency.

But consistency takes multiple forms and applies to your tactics and strategy. So let’s break that down so you can add this trait to your toolkit, shall we?

Here’s my “consistency framework”

Here’s how I apply consistency in my content strategy for The Reeder and at Gong:

  1. Quality output

No one cares how often you publish content unless the content is high quality and different.

That means knowing your audience and following the formula for highly engaging content.

It’s better to put out ONE good thing every week/month and grab attention than to rush into a producing mediocre content.

Remember, content is a value game, not a volume game.

Content is a value game, not a volume game.

2. Quantity output

This is an exercise of scale. Once you start getting some traction and figuring out your voice and style, you can turn up the volume.

The goal is to provide even more value to your audience by publishing more often.

This will also help you scale your growth.

Disclaimer: Don’t get stuck in step 1 by striving for perfection. The goal is progress, not perfection.

3. Experimenting  

This is the most fun part of being a content creator in my opinion.

Once you figure out step 1 and 2 above, you’ll create a playbook. You’ll understand what your audience likes, dislikes, what you like to create, and putting the piece together will start to get easier.

There will be a temptation to keep replaying that over and over again. I mean if it ain’t broke, don’t fix it, right?

Ehhh, not so fast.

That’s how you accidentally become obsolete. Trends come and go, and audience interests and desires change and evolve.

Staying sharp as a content creator means consistently testing new ideas, formats, and styles.

This is how you grow your skills and stay ahead of the competition. Because best believe others will catch your style and plays and start copying it.

And before you know it, you’re BlockBuster wondering why no one is renting your DVDs anymore. Or you know, consuming your content.

Last thing…

Consistency requires commitment.

Most folks get bored or impatient when the results don’t come immediately.

The trick is you gotta’ love the process of creating, experimenting, and learning. If you fall in love with the outcome, you’ll miss out on the journey and the joy that comes with it.

And keep in mind, just because it took me two-ish years to hit the milestones I shared today doesn’t mean it’ll take you the same amount of time. Could be a lot faster! But, it could be slower too. And that’s okay because you’re not competing with me (you’re competing with yourself!).

Commit to consistency, and your audience will commit to you.

Holler at you next Saturday,

If you want to share this newsletter with your friends so they can learn how to create engaging content, you can send them this link. You'd also make me happier than getting a new pair of sneakers if you shared on LinkedIn. Here's an example from Lorri Kane to make it easy.