Yo! Welcome to the next episode of The Content Strategy Reeder where 2,389 subscribers spend five minutes getting better at content creation and strategy. Before we dive in, I want to wish you a happy new year. I hope this trip around the sun is full of growth and fulfillment.
Last week I posted this on LinkedIn:
Your company does not own your LinkedIn profile.
My hope was to empower ownership.
Expectations: A few likes from people into personal branding on LinkedIn and probably a handful of eye-roll-inducing comments from contrarians (I mean, it is LinkedIn :)
Reality: Thousands of likes and hundreds of comments from people all over the world.
And in case you’re wondering, yes, the contrarians had a field day. But there were some solid points brought up too:
What if your company pays for LinkedIn Navigator?
It doesn’t matter if your company pays for your LinkedIn Navigator (or any other paid LI service) – your profile is free and yours.
Yeah but you can still get fired for what you say here!
Obviously. You’re still accountable for what you say and do, even if it’s on LinkedIn.
Your actions online are not immune to your company’s code of conduct or social media policies. But those are mostly guidelines to ensure you're not representing your company in an egregiously negative manner (eg, making racist, sexist, or any other hateful statements).
It depends on your contract, dude.
If your LinkedIn profile is mentioned in your contract, that’s a red flag (or you’re getting paid for it).
I would be thoroughly shocked if your employee agreement includes a clause that says your company owns your social media account. I’m not a lawyer (obviously), but that seems… illegal?
You might be thinking, But Dev, isn’t YOUR profile pretty… Gong-y?
Great point! That’s by choice, not by force. Big difference.
I like being an advocate for Gong, and I believe it gives me additional credibility. There’s nothing wrong with choosing to represent your company on your LinkedIn profile.
I’m specifically sharing this with you today because
LinkedIn is your most valuable asset for building your personal brand, audience, and career.
So why would you just give it to your company? (For free at that!)
And it's not just me who feels this way:
Cassie put it beautifully: You don’t hand in your LI profile when you leave your job.
Your LinkedIn profile is 100% yours to own, build, and use as you want.
I realize that your boss or HR might have strict rules (or opinions) around posting on LI. Maybe they’ve even asked you to take something down, and resisting can cause friction. I get it.
Here’s my take: The more valuable you are (in this case, on LinkedIn), the more valuable you are to your company.
I suggest having a conversation with them to share what your goals are for LinkedIn and how it’s beneficial to them.
And if they don’t get it, then maybe it’s not the best place for you to work.
Because employers should be empowering our growth, not constricting it.
Remember, your LinkedIn profile is an extremely valuable digital asset you can use to unlock career-changing opportunities.
And it’s yours to keep.
Don’t give it away.
Holler at you next Saturday,
PS: I was planning on covering the most important part of your content strategy today – how to set goals and milestones. But I decided against it because I didn’t want it to get caught up in the “new year resolutions" or "new year, new me” vibe.
Nothing wrong with it if that’s your jam, but strategy isn’t a once a year thing, and it’s way too important to forget about by February. So we’ll cover it next week instead. Make sure you tune in because it’s going to set you up for an insanely successful 2022.