Yo! Welcome to the next episode of The Content Strategy Reeder where marketers, sellers, and creators get better at content strategy and creation in 5 minutes or less.
If this was forwarded to you or you found it online, treat yo' self and get your own by subscribing here.
It's New Year's Eve, which means I'll be having a tequila flight with my good friend and sales leader, Harmon Bruno, and our lovely wives while we talk about the Warriors and play Exploding Kittens.
To wrap up the year for CSR, here's a replay that'll fuel your creative process when you're back from vacation and ready to build your next BIG thing. Enjoy!
The holiday season is the time to use gifting to connect with prospects and build pipeline before end of year. BUT you have to have a reason.
You can't "throw money at the problem" and mass blast eggnog to everyone on your account list and expect results.
That’s why Alyce made it easy to create thoughtful and relevant gift campaigns in their new post Holiday Gifting Campaigns for Businesses. It even has templates you can use right now.
“My best ideas never come from staring at a blank page."
I don't know who first said that quote but it’s exactly how I feel.
I wish I could just flip a switch and brilliance pours out of me.
But the truth is, that almost never happens.
You probably feel the same way. Getting started is the hardest part when creating content.
If you want to consistently create new ideas, you need a creative process you can rely on.
That means becoming aware of what gets you in the zone (or "flow" state).
I’ve learned that my best writing comes from movement.
Try these out next time you need a new idea or motivation to create content:
1. Take a walk
By putting your body on autopilot, you give your brain room to run free and explore.
It starts combing over information, making connections, and new ideas will spark as a result. I prefer no headphones to reduce distractions, but some people also benefit from focus music.
Even just 20 minutes a day will make a major impact on your focus and creativity.
2. Short, intense exercise
This is where I find my spark. I LOVE it. A two mile run, 20 minutes on the Peloton, pick up basketball – anything that gets me out of breath and sweating is GOLD.
There’s research that discovered exercise makes us more likely to share information. Part of that is because exercising releases endorphins, and endorphins make us happy. And being happy is how I like to write.
In order to create an output, you need an input. Spark new ideas by having conversations with other people who are inside and outside of your industry.
Listening to other peoples’ stories or challenges and how they’re solving them will provide a new perspective for you. You might hear something that inspires you or causes you to think critically – both are fantastic sources of new ideas.
This is what works for me, but at the end of the day, you’ll find what works best for you. Maybe you’re sharp in the morning, or maybe you’re a night owl and prefer to write then.
Be mindful of what works and what doesn’t and refine your creation process around it.
(I used #1 one to write this post).
Give these a try this week and see what creativity strikes.
Holler at you next Saturday,
If I clicked your LinkedIn profile right now...
Are you proud of what I'd see?
Most profiles are outdated "dead ends"— which is a huge miss because your LI profile is by far your most valuable digital resource for unlocking career-changing opportunities.
If you want to build an audience and create a LinkedIn presence that you're proud to show off to hiring managers, prospects, and would-be followers, you're ready for my video course Content Strategy for LinkedIn.
In one hour you'll have the fundamentals for creating a personal brand on LinkedIn that positions you as an expert.
There's even a template you can use to get your work to pay for it (or you can expense it under your learning and development stipend). Reeders also get the only discount — just use "CSR" at check out.
You can purchase it here: linkedinstrategy.co