Cold email breakdown
2 min read

Cold email breakdown

Yo! Welcome to the next episode of The Content Strategy Reeder where 4,173 creators get better at content creation and strategy in less than 5 minutes.

I’ve been on both sides of the table.

As a sales rep, I’ve written thousands of prospecting emails hoping to convince people (prospects) who I’ve never met to take a meeting with me.

As a marketing leader, I’ve received thousands of prospecting emails aiming to convince me (a prospect) to take a meeting with someone who I’ve never met.

(I’ve also written a few research blogs on the topic too.)

I’ve learned that the most successful cold emails follow a simple, but extremely effective, 5-step framework.

In today’s episode you’re going to learn how to use that framework to write an un-ignorable emails, plus get a breakdown from a real prospecting email to inspire you.

Let’s ride.

1. Attention-grabbing subject line

Many people underestimate the importance of an effective subject line and focus too much on the email body.

But if your subject line is flat, then all the goodness inside your email will go unread.

Here are two subject line tactics you can rely on to increase your open rates plus some powerful learnings I recently uncovered after writing this newsletter for a year.

2. Relevant intro

Focus on injecting relevance into your email so you can capture interest and propel them to read the rest of your email.

For Tier 1 prospects, I encourage you to personalize based on the person’s personal interests or professional focus.

If you’re unsure what passes as truly “personalized,” here’s a litmus test: if the opening line could apply to any other recipient, then it isn’t really personalized.

For Tier 2, you can save time and instead write a relevant opening with a specific problem that speaks directly to your persona.

3. Connective tissue

This is where you connect your intro to the problem your offer (ie, your solution) solves.

This transition ensures that your email flows and feels natural. Without this, your email will be disjointed and the offer won’t land.

4. Clear, specific offer

Now it’s time to frame your solution as the clear answer to the problem you tee’d up.

You don’t need to convey every single thing your product/service does. Instead, focus on one or two key benefits. Otherwise you risk diluting the potency of your offer.

It’s okay — and encouraged — to leave them wanting more.

5. Effective CTA

The CTA (call-to-action) is critical because it drives the desired actions that fuel growth.

An effective CTA is straightforward and simple to understand. I recommend shorter, simple sentences here to avoid confusing your Reader at the finish line.

Here’s a 3-step process for writing compelling CTAs.

Now that you have the tools, let’s see them in action courtesy of Jarrell French:

Well done, Jarrell.

Holler at you next week,

Did you like today’s episode? I’d be honored if you shared this link with your friends or on LinkedIn. Here’s an example from Morgon Duke for inspiration.