4 marketing examples from London
5 min read

4 marketing examples from London

Yo! Welcome to the next episode of The Content Strategy Reeder where 5,170 creators get better at content creation and strategy in less than 5 minutes.

A couple weeks ago I went to London for a Gong event, then spent two days wandering around the city, seeing the sites, and checking out the scene.

It was my first time in England, and because it was Pride that weekend, thousands of people were in the streets. It was rad. Tons of energy.

But that also meant ZERO cell signal. So I had no real way of navigating the streets — which made the adventure even better. It was kinda like the early 2000s again because all the world’s information wasn’t readily available in my pocket.  It was nostalgic.

As I walked through SOHO, I was on the hunt for anything that caught my interest, and you guessed it, sneaker spots specifically.

This made the shop signs even more interesting to me as a marketer. Here I am, a completely “uneducated” buyer unsure who’s who or what’s what except signage and window displays.

So for this week’s episode of CSR, I’m going to share my favorite marketing examples with some takeaways to inspire your content.

Let’s ride.

Example #1: Cheat Meals

One of the first things I noticed when I left my hotel was this sign for Cheat Meals:

Most of us know what cheat meals are, so their offer is immediately apparent. And in case you don’t, or it isn’t obvious from the burger in their logo, they didn’t let you wonder for long:

Burgers, hot dogs, and milkshakes. AKA salt, sugar, and fat. Mmmmm.

In a world where vegan, low fat, and gluten free is trendy, Cheat Meals clearly tells you where to go when you want to take a break from being healthy (and disciplined — see the “Don’t judge me, it’s my cheat day” copy.)

Takeaway: Clear titles let your Reader immediately imagine what the offer is.

The faster they understand what’s available, the easier it is for them to want it.

It was like 10am and Cheat Meals wasn't open yet, so I strolled along.

Example #2: size?

Always on the hunt for a fresh pair of kicks — erm, sorry, sneakers for my American friends, or trainers as the Brits call them) — I had my head on a swivel for any shop showcasing some special edition sneakers in the window.

Instead, I saw this sign:

My first thought was “is this the most brilliant sneaker store name… ever?”

It is. And here’s why:

When shopping for shoes, you ask the same question every time when you find something you like

Do you have my size?

So when I saw this sign I knew immediately it was a sneaker store. Even more so, I felt like it’s where I belonged, like THIS is where I need to shop.


Because they read my mind.

When you know your audience’s wants and needs – down to the language they use to describe it — you stand out and capture interest all at once.

Takeaway #2: Use your audience’s language in your marketing and you will stand out and win them over.

Even though I had never heard of size? before, I immediately understood what they sell and who their market is.

Had I more room in my suitcase, I woulda bought a pair (or three).

Fresh off of seeing an unknown sign that grabbed my attention, I noticed another that I did recognize.

Example #3: The Rolling Stones

I’m not a fan myself (more of a hip hop guy) but I know that infamous logo. And so did many others, because it had one of the longest queues to get inside.

Takeaway #3: Once you establish your brand, it sells itself. (Assuming you protect and nurture it)

After a couple of hours of walking around, I got hungry and found…

Example #4: Chilango Mexican

I’m hard pressed to believe anyone is going to beat California for best Mexican food outside of Mexico.

But look at that sign: a stampede of Mexican flavors.

Notice they don’t say they’re the “best” or “authentic” to describe their food like most restaurants do.

Nope, they simply offer a TON of powerful flavor. Who can resist that?

Not me, I tried a taco. It was solid, especially for being thousands of miles from Mexico.

Takeaway #4: Use hyperbole to stand out and explain how you’re different.

Of course, you gotta’ deliver on it.

TL,DR (Thanks London, -Devin Reed)

Here are four tips from London to improve your writing and marketing:

  1. Write clear titles that immediately tell your Reader what you offer
  2. Use your audience’s language to describe your offering
  3. Invest in your brand because once it’s established, you’ll reap the benefits for years
  4. Use hyperbolic language to stand out and differentiate yourself

Holler at you next week,

Did you enjoy this episode of CSR? If so, you’d make me sing “Volare” by Gypsy Kings if you shared this link with your friends or on LinkedIn. Here’s an example from Dan Holly for inspiration.

Content on content

I recently hung out with Benji on the B2B Growth podcast to share my big bet for the future of B2B marketing: how to educate, enable, and empower employees to become creators and amplify their expertise. In short, how to unlock their Niche Knowledge.

You can check out the episode here: Spotify & Apple.

More digital resources to level-up your content game

  1. Catch up on previous newsletters here (scroll down to ‘Here’s what you missed’)
  2. Follow me on Linkedin for edu-taining content on sales and marketing tactics
  3. Check out my video course Content Strategy for LinkedIn if you want to elevate your LinkedIn personal brand. Be sure to use discount code “CSR” for 22% off